MEET THE FOUNDER
Danny Wicks is an experienced entrepreneur, coach, and former FTSE C-level executive with a passion for helping founders build a scalable and exit ready business. With over £1 billion in business exits under his belt - including private equity deals, IPOs, and M&A transactions - Danny knows what it takes to create and scale successful companies.
He's led global teams of 500+, exited his own consulting business, and has coached more than 100 founders, guiding them through the highs and lows of entrepreneurship. Danny combines real-world experience with a practical, no-nonsense approach to coaching, helping business leaders get unstuck, find clarity, and build businesses that work for them - not the other way around.
What our clients say
"Danny is extremely charismatic and has an innate ability to empathise with and guide a wide range of personalities. His deep corporate knowledge, paired with an acute understanding of how to implement it in a way that aligns with our culture, has made a lasting difference to the business. He's not only a strategic asset, but also a trusted partner in our continued success."
"As a CEO, it can be lonely at the top. What I found was not just a coach, but a trusted partner, advisor, and mentor. Someone who truly 'gets it'—the grind of entrepreneurship, the difference between startups and corporates, and the human side of leadership. He's grounded, honest, and never afraid to show vulnerability—which builds trust fast. (Still terrible at golf, though.)"
"When I first started working with BCG, I was at a real crossroads. TNB had grown to £400,000 but I felt stuck, frustrated, and unsure how to scale or shape the business into something I could eventually sell. After just one call, I knew they were the right people to help."
"Since working with BCG, I've seen remarkable growth within the team which is a testament to the impact of their strategic input and leadership. Their biggest achievement has been uniting our teams and providing me with invaluable support in my role as Managing Director."
Our Core Belief
We believe business change starts with human change.
Because when a founder evolves - everything evolves: the people, the culture, the results.
We believe in structure that creates space.
In clarity, accountability, and systems that empower teams - so you can focus on what truly matters.
We believe leadership is more than managing others; it's mastering yourself.
When founders grow in self-awareness, confidence, and purpose, the business follows.
We believe in success that feels good - not just looks good.
That scaling up and slowing down can coexist.
At Business Change Group, we help founders evolve, scale, and build businesses that give them freedom, fulfilment, and a life they love.
– Danny Wicks, Founder of Business Change Group